Douglas Battista Plays Valuable Role in Jenny Craig Merger with North Castle Partners

Douglas Battista

Doug Battista recently found himself leading integration and merger activities as Jenny Craig’s Vice President and Chief Human Resources Officer.

Q: In your view, when had Jenny Craig reached its peak level of performance?

Douglas Battista: Celebrity endorsements from Kirstie Alley and Valerie Bertinelli provided an extra boost as Jenny Craig earned its greatest results in 2008. Unfortunately, a lack of focus on evolving consumer needs and stiff competition led the company to be acquired by North Castle Partners last year. Both companies will now collaborate to develop a wellness company.

Q: How many employees were involved in the merger?

Douglas Battista: At this time, there are about 3,500 employees bound together and endeavoring to achieve common goals. Of those employees, 2,800 are located in North America and the rest in Australia, Spain, France, United Kingdom, New Zealand and the Netherlands.

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Vinyasa Flow Yoga Helps Douglas Battista Stay Balanced

Douglas Battista

The true origins of Vinyasa remain a mystery, says Douglas Battista.

Douglas Battista is a man who should, by an outsider’s view, be stressed out. As Vice President for Human Resources for Jenny Craig, this HR executive has more than enough professional responsibilities to keep him busy but he still takes time away to find his center. This center, says Douglas Battista, is found with yoga–specifically, Vinyasa Flow.

According to Battista, Vinyasa Flow yoga has a long and interesting history if one can separate fact from legend. Vinyasa Flow is widely believed to have gotten started in the early part of the 20th century and was supposedly noted in a text known as the Yoga Korunta. The story gets interesting when one discovers that the Yoga Korunta never existed, says Douglas Battista.

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