Doug Battista recently found himself leading integration and merger activities as Jenny Craig’s Vice President and Chief Human Resources Officer.
Q: In your view, when had Jenny Craig reached its peak level of performance?
Douglas Battista: Celebrity endorsements from Kirstie Alley and Valerie Bertinelli provided an extra boost as Jenny Craig earned its greatest results in 2008. Unfortunately, a lack of focus on evolving consumer needs and stiff competition led the company to be acquired by North Castle Partners last year. Both companies will now collaborate to develop a wellness company.
Q: How many employees were involved in the merger?
Douglas Battista: At this time, there are about 3,500 employees bound together and endeavoring to achieve common goals. Of those employees, 2,800 are located in North America and the rest in Australia, Spain, France, United Kingdom, New Zealand and the Netherlands.